WE BEGIN

The initial phase identifies needs, wants and expectations. This phase provides a customized approach for you and your organization.

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WE ACCESS THE STORY

Your story unfolds with imagination, creativity and memory exercises that I will guide you through. With each exercise completed, your story and your storytelling becomes polished, turning into something that you will be proud to share.

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WE DELIVER THE STORY

A key deliverable will be your story in prose, in your voice, with all the nuances of personality. Ultimately, the story will have audience appeal, capable of engaging the hearts and minds of listeners.

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Storytelling helps leaders share their new vision.

"We have always felt that Foresters has a great story to tell. But when we were faced with a unique challenge, that of telling the story of what our future could be, we turned to BJ McCabe for advice and guidance.

The stakes were very high: an unprecedented change initiative that, if successful, would ensure that our organization would not only survive, but would thrive, and would be a leader in our field.

BJ helped us understand how our story could help us present change to our stakeholders in a way that made it appealing, comfortable, and even inspirational.

BJ is insightful, and a joy to work with, and she rolled her sleeves up and worked in the trenches with us. Her contribution to the project was invaluable." Linda Poetz, Director, Foresters